Creating New Configuration Database Error “Cannot connect to database master at SQL server”

I just spun up a clean SharePoint 2013 (w/ March 2013 PU) VM and went to go create my configuration database only to be greeted by the error: “Cannot connect to database master at SQL server <SQLServerName>.

new config db error

I forgot one quick setting in SQL Server Configuration Manager. Enable TCP/IP under SQL Server Network Configuration > Protocols for MSSQLSERVER.

SQL Config Settings